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The Soft Filter Routine

Regular price £76.00 Sale price £60.80
Your complete soft-filter routine in three steps — a skin-perfecting blurring base, bronzed warmth and a soft-focus flush of colour for a flawless, airbrushed look from first step to final finish.
  • The Soft Filter Routine
    + FREE BRUSH Save 20%
  • ICONIC London Fridays Buildable Blurring Blush Blush with benefits. Vegan Collagen, Hyaluronic Acid, Ceramides, Squalane
  • ICONIC London Fridays Buildable Blurring Blush Hybrid formula
  • ICONIC London Fridays Buildable Blurring Blush Blush, Build, Blur
  • ICONIC London Fridays Buildable Blurring Blush Shade Swatches
  • ICONIC London Fridays Buildable Blurring Blush Light as air, all day wear
  • ICONIC London Fridays Buildable Blurring Blush A soft touch blush for a soft focus flush
  • colour_Underglow Blurring Primer
  • colour_Underglow Blurring Primer
  • colour_Underglow Blurring Primer

The Soft Filter Routine

Regular price £76.00 Sale price £60.80
Your complete soft-filter routine in three steps — a skin-perfecting blurring base, bronzed warmth and a soft-focus flush of colour for a flawless, airbrushed look from first step to final finish.
  • soft touch buildable blurring blush Fridays
  • soft touch buildable blurring bronze Toasty

Fridays / Toasty

In stock

FREE Soft Touch Blush & Bronzer Duo Brush when you purchase the The Soft Filter Routine today!
Max. one per order.

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  • VEGAN COLLAGEN
    — Helps to smooth the skin's appearance
  • CERAMIDES
    — Skin barrier supporting properties
  • HYALURONIC ACID
    — Helps to hydrate & plump skin's appearance
  • SQUALANE
    — Renowned for its nourishing & skin softening benefits

What It Is

The Soft Filter Routine is the ultimate three-step glow — starting with the Underglow Blurring Primer to prime, blur and perfect your canvas, followed by the Soft Touch Buildable Blurring Bronzer for seamless warmth and dimension, and finished with the Soft Touch Buildable Blurring Blush for a... Read more

How To Use

Prime. Bronze. Blush. Begin with the Underglow Blurring Primer — shake well, apply 2–3 drops all over the face and blend with fingertips or a brush, focusing on areas prone to shine. Once skin looks perfected and blurred, sweep the Soft Touch Buildable Blurring Bronzer across the cheeks, forehead and nose for warmth and soft definition. Then apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks and blend outward. Build and buff all three together for a seamless, lit-from-within finish — from a natural everyday glow to a more sculpted, defined look.

Key Ingredients

Bronze with benefits. Powered by:

  • VEGAN COLLAGEN — Helps to smooth the skin's appearance
  • CERAMIDES — Skin barrier supporting properties
  • HYALURONIC ACID — Helps to hydrate & plump skin's appearance
  • SQUALANE — Renowned for its nourishing & skin softening benefits

Ingredients

Blush: DIMETHICONE, MICA, HYDROGENATED POLYISOBUTENE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, SYNTHETIC FLUORPHLOGOPITE, SILICA, POLYSILICONE-11, PHENOXYETHANOL, ALUMINUM HYDROXIDE, LAUROYL LYSINE, TRIETHOXYCAPRYLYLSILANE, SQUALANE, 1,2-HEXANEDIOL, SODIUM HYALURONATE, GLYCERIN, POLYGLYCERYL-2 ISOSTEARATE, ETHYLHEXYLGLYCERIN, OLEA EUROPAEA (OLIVE) FRUIT OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, CERAMIDE NG, SOLUBLE COLLAGEN. MAY CONTAIN (+/-): CI 15850 (D&C RED NO.6 LAKE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)

Bronze: DIMETHICONE, MICA, HYDROGENATED POLYISOBUTENE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, SYNTHETIC FLUORPHLOGOPITE, POLYSILICONE-11, SILICA, PHENOXYETHANOL, LAUROYL LYSINE, TRIETHOXYCAPRYLYLSILANE, SQUALANE, ALUMINA, ALUMINUM HYDROXIDE, 1,2-HEXANEDIOL, SODIUM HYALURONATE, GLYCERIN, POLYGLYCERYL-2 ISOSTEARATE, ETHYLHEXYLGLYCERIN, OLEA EUROPAEA (OLIVE) FRUIT OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, CERAMIDE NG, SOLUBLE COLLAGEN. MAY CONTAIN (+/-): CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)

Underglow Blurring Primer: AQUA (WATER, EAU), DIMETHICONE, PEG-10 DIMETHICONE, GLYCERIN, ISONONYL ISONONANOATE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PENTYLENE GLYCOL, COCO-CAPRYLATE/CAPRATE, DICAPRYLYL ETHER, SILICA, SYNTHETIC FLUORPHLOGOPITE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL, ISODODECANE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, MAGNESIUM SULFATE, ETHYLHEXYLGLYCERIN, PROPANEDIOL, DIMETHICONOL, DISTEARDIMONIUM HECTORITE, PARFUM (FRAGRANCE), PROPYLENE CARBONATE, TIN OXIDE, ARTEMISIA CAPILLARIS FLOWER EXTRACT, SORBITOL, TOCOPHEROL, 1,2- HEXANEDIOL, CAPRYLYL GLYCOL, XANTHAN GUM, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ASCORBIC ACID, COLLOIDAL GOLD, GLUTATHIONE. MAY CONTAIN (+/-): CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES),CI 77499 (IRON OXIDES)

Shipping & Returns

You will receive a dispatch confirmation email when your order leaves our warehouse.  If you have any queries, please contact our customer service team.

Standard UK Delivery:
Orders under £35: £3.95
Orders £35 or over: FREE

We aim to deliver all standard mainland UK standard deliveries within 3-104 working days. Standard deliveries are delivered Monday-Saturday via Royal Mail and Evri.

Next Day UK Delivery:
Orders placed before 4pm Monday-Thursday will be shipped for next day delivery.
Orders under £90: £5.99
Orders £90 or over: FREE

We will aim to deliver next day deliveries the next working day where possible with DPD. Remote locations, adverse conditions or courier-specific issues may cause delays. To provide our customers with the best service, Next Day Delivery may not be available at times of high demand.

If your parcel cannot be delivered to your address or safely left with a neighbour, it will be returned to your local depot to arrange redelivery or collection. If your parcel is not collected within a couriers designated time frame it may be returned to sender. 

We encourage customers to confirm their shipping address is correct before placing their purchase as unfortunately we will not be able to replace purchases misplaced due to an incorrect address provided at checkout.  

Occasionally, due to unpredictable weather conditions, shipping periods may vary. Unfortunately, we are unable to take responsibility for these issues. We appreciate your patience and will always try to resolve these issues quickly and effectively. Please check your local courier tracking for further information.

 

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The Soft Filter Routine

The Soft Filter Routine

Regular price £76.00 Sale price £60.80
Fridays Fridays Toasty Toasty